Our story so far...


Our Story

Changing souls in Africa through sustainable employment.

SoulShooz was started by the Sole Sisters, three friends who wanted to celebrate their culture (Zulu) and share it with the world. Sisi is a Humanities Graduate and entrepreneur. Noxolo is a Finance Graduate and retail finance specialist and Sisana is a Digital Brand Communications specialist, and is an advocate for sustainable branding.

We are 3, female, social entrepreneurs who are trying to create a brand that is driven by social impact. Sisi’s big vision is to, by 2024 have a Soulshooz factory that will create sustainable employment for the youth and young adult population of South Africa. With the unemployed levels of 32.6% and youth unemployment reaching record highs of 46.3% in 2021, it is our aim to change these statistics. We want to bring employment closer to the people, up-skill people and put pride back into vulnerable communities of Johannesburg and Durban. Our purpose is to create a brand that is honest, meaningful and celebrated internationally. 

Join us on our mission to change the future of unemployed South African youth. Each pair of SoulShooz purchased will help make this vision a reality. 

With love, the Sole Sisters.

The Brand - for all.

SoulShooz is a South African eco-brand focused on celebrating the South African culture through up-cycling.  SoulShooz are hand-made using our signature up-cycled, tyre outsole. SoulShooz are unique, comfortable and stylish and all materials used are locally sourced & made in South Africa. 

Contact Us


+27 663960332

South Africa
Monday to Friday: 9am to 5pm


  • Sisi


    Founder & Operations

    The Strap
  • Sisana



    The Red Foam
  • Noxolo Matlapeng – SoulShooz


    Business Development & Finance

    The Tyre Sole
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